waba·index

Blip Platform

Blip Platform is Blip's contract-based conversational platform on the official WhatsApp Business Platform, with a flow builder, human-agent desk, APIs and SDKs, AI agents and a payments block; paid plans are quoted by sales.

Office or company in Brazil

Scored plan: Plus · Checked 24 September 2026

Visit websiteView docs

Rated

64.4 of 100

Upper bound
80.4

Strengths · Weaknesses · Not a fit if…

Strengths

  • Office or team in Brazil[2][25]
  • Brazilian phone number for contact[2][24]
  • Subscription billed in reais[2][25]
  • Subscription can be paid by Pix or boleto[25]
  • Issues a Brazilian nota fiscal[25]
  • Support in Portuguese[2][24]
  • The WhatsApp Business Account stays in your name[12]
  • No-code flow builder[2][36]
  • Shared inbox with routing between operators[2][20][37]
  • AI agent answers customers from your own documents[29][30][31][32]
  • Pix charges from the chat through the platform's own API[22][23]
  • Payment confirmation continues the conversation flow[22][23]
  • Reclame Aqui reputation 8.2 of 10[Reclame Aqui]

Weaknesses

  • Minimum commitment required[25]
  • Price of the Plus plan only on request[2]
  • Monthly cost cannot be worked out from public prices (plan price, per-message prices)[2]

Not a fit if…

  • You want to be able to cancel in any month[25]
  • You want to see the price before talking to sales[2]

Listed by fixed rules from the data on this page: confirmed facts, prices, the monthly cost and review snapshots. Numbers in brackets point to the sources below.

Score by criterion

  • Pricing & Free Trial3.3 / 20
  • Brazilian Localization14.0 / 16
  • WhatsApp API & Automation12.8 / 15
  • Market Reputation7.5 / 12
  • AI Chatbots & Agents11.0 / 12
  • Pix & Local Payments9.0 / 10
  • Developer API & MCP3.1 / 10
  • CRM & Sales3.8 / 5

Plans and prices

PlanPriceOperators includedMeta feesPer-message markupAISetup fee
Conta gratuita (free account)R$0.00 / month2Not publishedNot publishedNot publishedSetup fee not published
PlusscoredCustom quote30+ R$150.00Included in the planNot publishedNot publishedSetup fee not published
SuperR$7,292.00 / month50+ R$100.00Included in the planNot publishedNot publishedSetup fee not published
EnterpriseCustom quote—Not publishedNot publishedNot publishedSetup fee not published

Monthly cost, small-business scenario

2 operators, 1 number, 1,000 service replies and 1,000 utility templates a month. Rates in force on 24 September 2026; foreign prices converted at the Central Bank PTAX rate.

PlanNot published
Extra operatorsIncluded
Meta feesIncluded
Provider's per-message pricesNot published
Core monthly costQuote needed

Pricing terms

Free access to test
No free access
Official documentation[2]24 September 2026
Meta fees shown separately from the plan
No
Official documentation[2]24 September 2026
Per-message markup disclosed (or none)
Yes
Official documentation[2]24 September 2026
Price of extra operator seats is public
Yes
Official documentation[2]24 September 2026
AI charges appear in the price list
No
Official documentation[2][34]24 September 2026
Monthly billing available
Yes
Official documentation[25]24 September 2026
No minimum commitment
No
Official documentation[25]24 September 2026
Cancellation terms are public
Yes
Official documentation[25]24 September 2026

Brazilian localization

Interface in Brazilian Portuguese
Yes
Official documentation[13][9][24]24 September 2026
Substantive documentation in PT-BR
Yes
Official documentation[5][13][22]24 September 2026
Customer support in PT-BR
Yes
Official documentation[24][2]24 September 2026
Support hours cover Brazilian business hours
Yes
Official documentation[24][2]24 September 2026
Office or representation in Brazil
Office or company in Brazil
Official documentation[2][25]24 September 2026
Local contact channel
Brazilian phone number
Official documentation[2][24]24 September 2026
Subscription billed in BRL
Yes
Official documentation[2][25]24 September 2026
Subscription payable by Pix or boleto
Yes
Official documentation[25]24 September 2026
Brazilian invoice (nota fiscal) issued
Yes
Official documentation[25]24 September 2026
Onboarding in PT-BR
Yes
Official documentation[2]24 September 2026
LGPD documentation (privacy policy, DPA)
Yes
Official documentation[27][26][28]24 September 2026
Subprocessors and data location disclosed
Not verified
Not verified

WhatsApp API and automation

Official WhatsApp Business Platform path
Meta Cloud API (own integration)
Official documentation[12][46][15]24 September 2026
Automation of inbound messages
Yes
Official documentation[2][36]24 September 2026
Embedded Signup onboarding
Yes
Official documentation[12]24 September 2026
WABA owned by the customer
Yes
Official documentation[12]24 September 2026
Template create/edit/submit by API
Dashboard only
Official documentation[15][13]24 September 2026
Template status by API or webhook
Provider API or webhook
Official documentation[14]24 September 2026
Rejection reason returned
Yes
Official documentation[14]24 September 2026
No-code flow builder
Yes
Official documentation[2][36]24 September 2026
Triggers and scenarios
Yes
Official documentation[36]24 September 2026
Inbound auto-replies
Yes
Official documentation[2][36]24 September 2026
Shared team inbox
Yes
Official documentation[2][37]24 September 2026
Operator routing
Yes
Official documentation[37][20]24 September 2026
Handoff from bot to a person
Yes
Official documentation[2][37]24 September 2026
Message status webhooks
Yes
Official documentation[16][18]24 September 2026
Delivery error details
Yes
Official documentation[21][16]24 September 2026
Rate limits and retries documented
Yes
Official documentation[17]24 September 2026

AI chatbots and agents

AI in conversations
AI agent that takes actions
Official documentation[30][32][29]24 September 2026
AI answers in PT-BR
Yes
Official documentation[30]24 September 2026
Knowledge base from documents (RAG)
Yes
Official documentation[31]24 September 2026
Knowledge sources update (sync)
Yes
Official documentation[31]24 September 2026
Agent actions (CRM, order, payment status)
Custom tools / API calls
Official documentation[32]24 September 2026
AI hands over to a person
Yes
Official documentation[30]24 September 2026
AI guardrails and logs
Yes
Official documentation[35][48][29]24 September 2026
AI scenario editable by a person
Yes
Official documentation[30]24 September 2026
AI limits per plan documented
Not verified
Not verified
AI model and settings disclosed
Yes
Official documentation[33][29]24 September 2026

Pix and payments

Where the buyer pays
Both options
Official documentation[22][23]24 September 2026
Payment link generation by API
Platform's own API
Official documentation[23][22][19]24 September 2026
Dynamic Pix (QR / Copia e Cola) by API
Platform's own API
Official documentation[22][23]24 September 2026
Payment data in the WhatsApp message
Inserted automatically
Official documentation[22][47]24 September 2026
Payment confirmation webhook
Confirmation starts the next step
Official documentation[22][23]24 September 2026
Pix through a Brazilian PSP
Yes
Official documentation[23]24 September 2026
Boleto
Yes
Official documentation[22][23]24 September 2026
Cards
Yes
Official documentation[23]24 September 2026
Payment linked to order, contact and CRM
Native
Official documentation[22][19][23]24 September 2026
Webhook signature and idempotency documented
Not verified
Not verified
Payment flow without code
Yes
Official documentation[22]24 September 2026

Developer API and MCP

API coverage level
Automation
Official documentation[15][20]24 September 2026
Versioning and error codes documented
Not verified
Not verified
API rate limits documented
Yes
Official documentation[17]24 September 2026
Provider's official MCP server
Only Meta or community MCP
Two independent sources[42][43]24 September 2026
OpenAPI / JSON Schema published
Not verified
Not verified
Official agent skills
Not verified
Not verified
Docs for AI tools (llms.txt or similar)
No
Official documentation[41][15]24 September 2026
API authentication
API key / Bearer token
Official documentation[18]24 September 2026
Official SDKs
Yes
Official documentation[18]24 September 2026

CRM and sales

Built-in CRM
Contacts only
Official documentation[38][15]24 September 2026
Tasks, permissions and ownership
Yes
Official documentation[20][37]24 September 2026
Segments and CRM automation
Yes
Official documentation[39]24 September 2026
Contact import and export
Yes
Official documentation[38][39]24 September 2026
Integrations with external CRMs
Yes
Official documentation[8][2]24 September 2026

Reviews

Brazilian users

  • reclame aqui8.2 / 10 · 67 evaluated complaints23 September 2026 · company-wide listing

Global

  • trustpilot4.5 / 5 · 16 reviews23 September 2026 · company-wide listing

Sources

  1. Blip home page (footer: Curupira S/A, CNPJ) · 24 September 2026
  2. Planos da Plataforma Blip (PT-BR pricing, comparison table, FAQ) · 24 September 2026
  3. Blip Go (PT-BR) — Plano Blip Go Essencial R$389/mês · 24 September 2026
  4. Blip Go (EN page) — shows R$299 and R$0,60 per send · 24 September 2026
  5. Help: O que é Blip GO? · 24 September 2026
  6. Help: Como configurar o Assistente de IA no Blip Go · 24 September 2026
  7. Help: Como gerar cobranças no WhatsApp em Blip Go · 24 September 2026
  8. Help: Contatos e Kanban no Blip Go (Blip Go vs Plataforma table) · 24 September 2026
  9. Help: Campanhas e mensagens ativas no Blip Go · 24 September 2026
  10. Help: Como cancelar a assinatura do Blip GO · 24 September 2026
  11. Help: Conectar o WhatsApp no Blip Go · 24 September 2026
  12. Help: Como conectar o canal do WhatsApp no Blip · 24 September 2026
  13. Help: Como criar, aprovar e usar templates de WhatsApp no Blip · 24 September 2026
  14. Help: Consultar templates e recategorização via API · 24 September 2026
  15. Blip Docs — WhatsApp channel (templates created in the portal) · 24 September 2026
  16. Blip Docs — Notifications (message events, reason codes) · 24 September 2026
  17. Blip Docs — Throughputs (rate limits, HTTP 429) · 24 September 2026
  18. Blip Docs — Authentication, SDKs and HTTP endpoints · 24 September 2026
  19. Blip Docs — Payments (Stripe) extension, beta · 24 September 2026
  20. Blip Docs — Desk API (tickets, queues, rules, agents) · 24 September 2026
  21. Help: Falhas no envio de mensagens ativas · 24 September 2026
  22. Help: Creating Payment Flows in Studio with the Payments Block · 24 September 2026
  23. Help: Ecossistema de Pagamentos da Blip · 24 September 2026
  24. Help: Como entrar em contato com a Blip (support channels and hours) · 24 September 2026
  25. Termos de Serviço da Blip (v1.0, 25/06/2024) · 24 September 2026
  26. Acordo de Tratamento de Dados Pessoais (DPA) · 24 September 2026
  27. Política de Privacidade (LGPD) · 24 September 2026
  28. FAQ Blip Compliance — LGPD (PDF, 2025-07) · 24 September 2026
  29. Segurança da Informação para IA na Blip (PDF, 2025-07) · 24 September 2026
  30. Help: Como utilizar o Agente de IA? · 24 September 2026
  31. Help: Studio — Base de Conhecimento · 24 September 2026
  32. Help: Implementação de tarefas para o Agente de IA · 24 September 2026
  33. Help: Studio — Primeiros passos (models, temperature, tokens) · 24 September 2026
  34. Termo de uso — trial gratuito do Blip Studio (30/07/2026) · 24 September 2026
  35. Help: Filtros de conteúdo em agentes de IA no Studio · 24 September 2026
  36. Help: Condições de saída do Builder · 24 September 2026
  37. Help: Distribuição automática de tickets no Blip Desk · 24 September 2026
  38. Help: Importar contatos em massa (Gerenciador de Contatos) · 24 September 2026
  39. Help: Lista de contatos — audiências e exportação · 24 September 2026
  40. takenet GitHub organization (Blip SDKs, LIME protocol) · 24 September 2026
  41. blip.ai llms.txt (Rank Math, marketing pages) · 24 September 2026
  42. PulseMCP: Take Blip MCP Server by codespar (community) · 24 September 2026
  43. codespar/mcp-dev-latam — @codespar/mcp-take-blip (community) · 24 September 2026
  44. Blip pricing (EN page, no amounts) · 24 September 2026
  45. Termo de Uso do Blip Go! (Claro channel, 05/05/2026) · 24 September 2026
  46. Help: Marketing Messages Lite API (Cloud API sends) · 24 September 2026
  47. Help: Mensagens ativas de pagamento (alpha) · 24 September 2026
  48. Help: Logs e Eventos no Studio · 24 September 2026
  49. Diagnóstico de Planos Blip (plan finder: Super R$7.292/mês; WhatsApp channel included in Startup, Lite, Plus and Super) · 24 September 2026