Botmaker
Botmaker is a conversational AI platform that connects numbers to the official WhatsApp Business Platform through Meta's Embedded Signup and provides a bot designer, AI agents, a live-chat inbox with queues and a REST API described in OpenAPI; the Brazilian price list is in reais.
Office or company in Brazil
Scored plan: Standard · Checked 24 September 2026
Rated
64.6 of 100
- Upper bound
- 92.1
Strengths · Weaknesses · Not a fit if…
Strengths
- Office or team in Brazil[3][4][5][8]
- Brazilian phone number for contact[7][8]
- Subscription billed in reais[1][3]
- Issues a Brazilian nota fiscal[8]
- Support in Portuguese during Brazilian business hours[1][5][7][45][46][49]
- The WhatsApp Business Account stays in your name[14][15]
- No-code flow builder[23]
- Shared inbox with routing between operators[6][25][26][50]
- AI agent answers customers from your own documents[28][29][30]
- Payment confirmation continues the conversation flow[35][36]
- Public API covers the whole account, not only messages[11][12]
- Free API quota for testing[1][37]
- G2 4.5 of 5 (289 reviews)[G2]
Weaknesses
Not a fit if…
- You need to charge by Pix inside the WhatsApp conversation[35]
Listed by fixed rules from the data on this page: confirmed facts, prices, the monthly cost and review snapshots. Numbers in brackets point to the sources below.
Score by criterion
- Pricing & Free Trial7.2 / 20
- Brazilian Localization14.3 / 16
- WhatsApp API & Automation14.5 / 15
- Market Reputation3.1 / 12
- AI Chatbots & Agents11.0 / 12
- Pix & Local Payments6.5 / 10
- Developer API & MCP4.4 / 10
- CRM & Sales3.8 / 5
Plans and prices
| Plan | Price | Operators included | Meta fees | Per-message markup | AI | Setup fee |
|---|---|---|---|---|---|---|
| Standardscored | R$600.00 / month | 10 | Billed at Meta's rates | Not published | Not published | Setup fee unclear: sources disagree |
| Scale | R$1,100.00 / month | 10 | Billed at Meta's rates | Not published | Not published | Setup fee unclear: sources disagree |
| Pro | R$2,250.00 / month | 20 | Billed at Meta's rates | Not published | Not published | Setup fee unclear: sources disagree |
| Enterprise | Custom quote | — | Billed at Meta's rates | Not published | Not published | Setup fee unclear: sources disagree |
Monthly cost, small-business scenario
2 operators, 1 number, 1,000 service replies and 1,000 utility templates a month. Rates in force on 24 September 2026; foreign prices converted at the Central Bank PTAX rate.
| Plan | R$600.00 |
| Extra operators | Included |
| Meta fees | R$35.00 |
| Provider's per-message prices | Not published |
| Core monthly cost | Quote needed |
|---|
Pricing terms
Brazilian localization
WhatsApp API and automation
AI chatbots and agents
- Agent actions (CRM, order, payment status)
- Custom tools / API calls
- Official documentation[29]24 September 2026
Pix and payments
- Dynamic Pix (QR / Copia e Cola) by API
- Manual setup through an external API
- Official documentation[35]24 September 2026
- Payment data in the WhatsApp message
- Inserted automatically
- Official documentation[36][35]24 September 2026
- Payment confirmation webhook
- Confirmation starts the next step
- Official documentation[36][35]24 September 2026
Developer API and MCP
CRM and sales
Reviews
Brazilian users
No review data captured yet.
Global
- g24.5 / 5 · 289 reviews24 September 2026
- trustpilot2.9 / 5 · 2 reviews24 September 2026 · company-wide listing
- capterra5.0 / 5 · 1 reviews24 September 2026
Sources
- Botmaker | Preços (Brazil price list, BRL) · 24 September 2026
- Custo de funcionalidades (additional feature prices, updated 21/05/2026) · 24 September 2026
- Pedido de compra válido para operações contratadas no Brasil · 24 September 2026
- Termo e condições de uso (BM Brasil Internet Ltda.) · 24 September 2026
- Instrumento particular de sublicenciamento (master contract, SLA annex) · 24 September 2026
- Perguntas frequentes (FAQ) · 24 September 2026
- Contato — Fale conosco · 24 September 2026
- Política de privacidade (PT) · 24 September 2026
- Somos WhatsApp Solution Provider · 24 September 2026
- Informações para desenvolvedores · 24 September 2026
- Botmaker API 2.0 reference · 24 September 2026
- Botmaker API 2.0 OpenAPI 3.0.1 description · 24 September 2026
- Como criar e conectar minha conta de WhatsApp Business Platform na Botmaker? · 24 September 2026
- Como migrar a conta OBO para Embedded Signup? · 24 September 2026
- Como integrar o WhatsApp na plataforma Botmaker? · 24 September 2026
- WhatsApp Marketing Messages Lite API (MM Lite) · 24 September 2026
- Como criar templates para gestão de notificações? · 24 September 2026
- Quais são as categorias de templates e os motivos de rejeições? · 24 September 2026
- Como integrar webhooks? · 24 September 2026
- Webhooks para administração do WhatsApp · 24 September 2026
- Formatos de ejemplo de Webhooks (ES version, includes message status notifications) · 24 September 2026
- Qual a capacidade de envio de notificações WhatsApp · 24 September 2026
- Como criar um fluxo conversacional com o Bot Designer? · 24 September 2026
- Boas práticas para configurar gatilhos de texto · 24 September 2026
- O que é uma fila de atendimento e como configurar? · 24 September 2026
- Equipes de atendimento · 24 September 2026
- Quem resolve cada etapa?: Agente de IA, Human in the Loop ou Agente humano · 24 September 2026
- Perguntas frequentes — Botmaker 3.0 · 24 September 2026
- Capacidades (skills): integrações, MCP e lógicas · 24 September 2026
- Conhecimento: carregue bases e conecte-as ao agente · 24 September 2026
- Como selecionar um modelo de inteligência artificial generativa? · 24 September 2026
- Consumos generativos: custo do bot por tokens · 24 September 2026
- Orquestrador: tom, estilo e restrições · 24 September 2026
- Testar, Execuções, Histórico e Publicar · 24 September 2026
- Como configurar WhatsApp Payments · 24 September 2026
- Como integrar Mercado Pago? · 24 September 2026
- Como visualizar e gerenciar os consumos na plataforma? · 24 September 2026
- Como acessar a API Botmaker v2.0? · 24 September 2026
- Como gerenciar a seção Contatos · 24 September 2026
- O que são e como criar grupos de usuários? · 24 September 2026
- Como integrar o HubSpot? · 24 September 2026
- Como integrar Zoho CRM? · 24 September 2026
- Roles de usuário na plataforma · 24 September 2026
- Automações: disparadores por tempo ou mudança de etapa · 24 September 2026
- Vaga: Analista de Suporte (São Paulo) · 24 September 2026
- Vaga: Coordenador(a) de Suporte (equipe de Suporte no Brasil) · 24 September 2026
- O que você verá ao entrar na plataforma Botmaker · 24 September 2026
- Central de Ajuda Botmaker (PT) · 24 September 2026
- Como criar um ticket para o Suporte Botmaker · 24 September 2026
- Como utilizar um chat? · 24 September 2026
- botmaker-org GitHub organisation · 24 September 2026
- Botmaker | Prices (global list, USD) · 24 September 2026
- Meta Business Partner Directory — messaging (EXTRACTION_FAILED) · 24 September 2026