Gupshup

Gupshup provides WhatsApp Business Platform (Cloud API) access through its own messaging and partner APIs, billed per message from a prepaid USD wallet, and a Console with Bot Studio, a shared agent inbox and campaigns on a monthly plan.

Office or company in Brazil

Scored plan: Console (Automate & Grow) · Checked 24 September 2026

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Rated

44.9 of 100

Upper bound: 83.1

Strengths

Office or team in Brazil[50]
The WhatsApp Business Account stays in your name[4]
No-code flow builder[2][19][20]
Shared inbox with routing between operators[2][23][24][25]

Weaknesses

No Brazilian phone or local contact channel on public pages[1][50]
Subscription billed in a foreign currency, so the monthly cost moves with the exchange rate[2][6][48][49]
No Brazilian nota fiscal mentioned on public pages[6][53]
No LGPD documentation (privacy policy or DPA) found on public pages[51][52][53]
The buyer pays on an external page, outside the WhatsApp chat[35][36][37]
Pix charges are not created from the chat[35][36]
Public API covers sending messages only[41][61][65]
Adds its own fee per message on top of Meta's rates[2]

Not a fit if…

You have to pay the subscription in reais[2][6][48][49]
You need to charge by Pix inside the WhatsApp conversation[35][36]
Your developers need an API beyond sending messages[41][61][65]

Listed by fixed rules from the data on this page: confirmed facts, prices, the monthly cost and review snapshots. Numbers in brackets point to the sources below.

Score by criterion

Pricing & Free Trial11.4 / 20
Brazilian Localization5.0 / 16
WhatsApp API & Automation15.0 / 15
Market Reputation3.3 / 12
AI Chatbots & Agents1.0 / 12
Pix & Local Payments2.5 / 10
Developer API & MCP3.4 / 10
CRM & Sales3.3 / 5

Plans and prices

Plan	Price	Operators included	Meta fees	Per-message markup	AI	Setup fee
WhatsApp API Self-Serve (pay as you go)	$0.00 / month	—	Billed at Meta's rates	Published per message	Not published	No setup fee
Console (Automate & Grow)scored	$100.00 / month	5	Billed at Meta's rates	Published per message	Not published	No setup fee
Enterprise (Conversation Cloud)	Custom quote	—	Not published	Not published	Not published	Setup fee not published

Monthly cost, small-business scenario

2 operators, 1 number, 1,000 service replies and 1,000 utility templates a month. Rates in force on 24 September 2026; foreign prices converted at the Central Bank PTAX rate.

Plan	R$514.14$100.00
Extra operators	Included
Meta fees	R$35.00
Provider's per-message prices	R$123.39$24.00
Core monthly cost	R$672.53

Pricing terms

Free access to test: Time-limited trial; Official documentation[2]24 September 2026
Meta fees shown separately from the plan: Yes; Official documentation[1][2]24 September 2026
Per-message markup disclosed (or none): Yes; Official documentation[1][2]24 September 2026
Price of extra operator seats is public: No; Official documentation[2][1]24 September 2026
AI charges appear in the price list: No; Official documentation[2][1]24 September 2026
Monthly billing available: Yes; Official documentation[2]24 September 2026
No minimum commitment: Not verified; Not verified[2][53]
Cancellation terms are public: Yes; Official documentation[53]24 September 2026

Brazilian localization

Interface in Brazilian Portuguese: Yes; Official documentation[55]24 September 2026
Substantive documentation in PT-BR: Yes; Official documentation[54]24 September 2026
Customer support in PT-BR: Not verified; Not verified[59][54]
Support hours cover Brazilian business hours: Not verified; Not verified[59]
Office or representation in Brazil: Office or company in Brazil; Official documentation[50]24 September 2026
Local contact channel: Not verified; Not verified[50][1]
Subscription billed in BRL: No; Official documentation[6][48][49][2]24 September 2026
Subscription payable by Pix or boleto: Not verified; Not verified[48][49]
Brazilian invoice (nota fiscal) issued: Not verified; Not verified[6][53]
Onboarding in PT-BR: Not verified; Not verified[4][54]
LGPD documentation (privacy policy, DPA): Not verified; Not verified[51][52][53]
Subprocessors and data location disclosed: Not verified; Not verified[51][8]

WhatsApp API and automation

Official WhatsApp Business Platform path: Meta Cloud API (own integration); Official documentation[4][9][16][60]24 September 2026
Automation of inbound messages: Yes; Official documentation[2][19][20][21][22]24 September 2026
Embedded Signup onboarding: Yes; Official documentation[4]24 September 2026
WABA owned by the customer: Yes; Official documentation[4]24 September 2026
Template create/edit/submit by API: Provider API: create, edit, submit; Official documentation[12][13][14]24 September 2026
Template status by API or webhook: Provider API and webhook; Official documentation[10][11][14]24 September 2026
Rejection reason returned: Yes; Official documentation[11][14]24 September 2026
No-code flow builder: Yes; Official documentation[2][19][20]24 September 2026
Triggers and scenarios: Yes; Official documentation[21][19]24 September 2026
Inbound auto-replies: Yes; Official documentation[22][19]24 September 2026
Shared team inbox: Yes; Official documentation[2][23]24 September 2026
Operator routing: Yes; Official documentation[24][25]24 September 2026
Handoff from bot to a person: Yes; Official documentation[26][24]24 September 2026
Message status webhooks: Yes; Official documentation[15][63]24 September 2026
Delivery error details: Yes; Official documentation[15][16]24 September 2026
Rate limits and retries documented: Yes; Official documentation[17][18][16]24 September 2026

AI chatbots and agents

AI in conversations: Not verified; Not verified[2][33]
AI answers in PT-BR: Not verified; Not verified[27][55]
Knowledge base from documents (RAG): Not verified; Not verified[33][2]
Knowledge sources update (sync): Not verified; Not verified[32]
Agent actions (CRM, order, payment status): Not verified; Not verified[28]
AI hands over to a person: Not verified; Not verified[33]
AI guardrails and logs: Not verified; Not verified[30]
AI scenario editable by a person: Not verified; Not verified[33]
AI limits per plan documented: No; Official documentation[2][1]24 September 2026
AI model and settings disclosed: Yes; Official documentation[27]24 September 2026

Pix and payments

Where the buyer pays: External checkout page; Official documentation[35][36][37]24 September 2026
Payment link generation by API: Manual setup through an external API; Official documentation[35][37]24 September 2026
Dynamic Pix (QR / Copia e Cola) by API: Manual setup through an external API; Official documentation[35][36]24 September 2026
Payment data in the WhatsApp message: Inserted as a manual variable; Official documentation[36][37][38]24 September 2026
Payment confirmation webhook: Not verified; Not verified[39][35]
Pix through a Brazilian PSP: Yes; Official documentation[35][36]24 September 2026
Boleto: Yes; Official documentation[35][38]24 September 2026
Cards: Not verified; Not verified[35][37]
Payment linked to order, contact and CRM: Not verified; Not verified[35][45]
Webhook signature and idempotency documented: Not verified; Not verified[18][36]
Payment flow without code: Not verified; Not verified[19]

Developer API and MCP

API coverage level: Messaging only; Official documentation[41][65][61]24 September 2026
Versioning and error codes documented: Yes; Official documentation[16][15][63]24 September 2026
API rate limits documented: Yes; Official documentation[17]24 September 2026
Provider's official MCP server: Not verified; Not verified[41][42][65]
OpenAPI / JSON Schema published: Yes; Official documentation[10]24 September 2026
Official agent skills: Not verified; Not verified[41][43]
Docs for AI tools (llms.txt or similar): Yes; Official documentation[41][42][65]24 September 2026
API authentication: API key / Bearer token; Official documentation[40][10]24 September 2026
Official SDKs: Not verified; Not verified[43][44]

CRM and sales

Built-in CRM: Contacts only; Official documentation[2][45][46]24 September 2026
Tasks, permissions and ownership: Yes; Official documentation[2][25][24]24 September 2026
Segments and CRM automation: Yes; Official documentation[46][61]24 September 2026
Contact import and export: Not verified; Not verified[46]
Integrations with external CRMs: Yes; Official documentation[47][41]24 September 2026

Reviews

Brazilian users

No review data captured yet.

Global

g24.4 / 5 · 67 reviews24 September 2026
capterra4.3 / 5 · 35 reviews23 September 2026

Sources

Gupshup WhatsApp API Self-Serve Pricing (Brazil selected, USD) · 24 September 2026
Gupshup CX pricing (global): Automate & Grow your business on WhatsApp · 24 September 2026
WhatsApp Self-Serve Platform — Getting Started · 24 September 2026
Onboarding Guide (Embedded Sign-up) · 24 September 2026
Sandbox · 24 September 2026
Wallet (self-serve) · 24 September 2026
Understanding Inbound Message · 24 September 2026
WhatsApp Self Serve Platform changelog · 24 September 2026
Partner Portal — Introduction · 24 September 2026
API reference: Get All Templates For An App · 24 September 2026
System events (template-event) · 24 September 2026
Partner API: Apply For Templates · 24 September 2026
Partner API: Edit Template · 24 September 2026
Partner API: Get Templates (with rejection reason) · 24 September 2026
V2 Message events · 24 September 2026
Error Codes · 24 September 2026
Partner Rate Limits · 24 September 2026
Webhook Key Points · 24 September 2026
Console docs: About Bot Studio · 24 September 2026
Gupshup Journey Builder: Legacy vs V2 vs Pro · 24 September 2026
Bot Studio: Starting Node · 24 September 2026
Agent Assist: Auto Replies & Customer Satisfaction · 24 September 2026
About Agent Assist · 24 September 2026
Agent Assist: Assignment Rules · 24 September 2026
Agent Assist: User Management — Teams · 24 September 2026
Bot Studio: Agent Transfer Node · 24 September 2026
ACE & Agentic LLM Overview · 24 September 2026
AI Agents (Developer Mode) · 24 September 2026
AI Agents: Tools (Developer Mode) · 24 September 2026
AI Agent Guardrails (Developer Mode) · 24 September 2026
AI Admin: Document Training · 24 September 2026
Website Re-training Scheduler (Developer Mode) · 24 September 2026
Bot Studio: AI Node · 24 September 2026
AI Admin: LLM Consumption · 24 September 2026
WhatsApp Brazil Payments · 24 September 2026
Partner API: PIX Session Message · 24 September 2026
Partner API: Payment Link Message · 24 September 2026
Partner API: Boleto Message · 24 September 2026
Partner API: Set subscription for an app (modes) · 24 September 2026
Partner Authentication Guide: Universal Tokens · 24 September 2026
Gupshup documentation llms.txt · 24 September 2026
Gupshup Console documentation llms.txt · 24 September 2026
GitHub organization gupshup (0 public repositories) · 24 September 2026
Console: Mobile SDKs (Beta) · 24 September 2026
About Personalize · 24 September 2026
Personalize: Salient Features · 24 September 2026
Gupshup WhatsApp Messaging for Zoho CRM · 24 September 2026
Console: Wallet Overview · 24 September 2026
Partner: Wallet Overview · 24 September 2026
Gupshup About Us (global offices) · 24 September 2026
Gupshup Privacy Policy · 24 September 2026
Gupshup Política de Privacidade (PT) · 24 September 2026
Gupshup Terms of Service · 24 September 2026
Gupshup help center (Português do Brasil) · 24 September 2026
Bot Studio: Multilingual Support · 24 September 2026
Console 6.0 release notes (Portuguese Beta) · 24 September 2026
Meta Business Partner Directory — messaging (EXTRACTION_FAILED, login wall) · 24 September 2026
Gupshup API do WhatsApp Business (PT) · 24 September 2026
Welcome to Gupshup Console (support contacts and response times) · 24 September 2026
Console: About WhatsApp (Self-Serve Platform) · 24 September 2026
Console: Custom Integrations (event ingestion) · 24 September 2026
WhatsApp Service Messages Pricing w.e.f 01 Oct 2026 · 24 September 2026
Subscriptions and notifications · 24 September 2026
Gupshup WhatsApp Business API (enterprise, request a demo) · 24 September 2026
Gupshup Partner documentation llms.txt · 24 September 2026

Strengths · Weaknesses · Not a fit if…