Huggy
Huggy is an omnichannel customer-service platform with a shared inbox, a no-code Flow builder and contact management; WhatsApp connects only through the official WhatsApp Business API, with Huggy as the provider or through a partner BSP, and WhatsApp messages are billed per category at US-dollar rates converted to reais.
Office or company in Brazil
Scored plan: Starter · Checked 24 September 2026
Rated
49.1 of 100
- Upper bound
- 91.1
Strengths · Weaknesses · Not a fit if…
Strengths
- Office or team in Brazil[26][27]
- Brazilian phone number for contact[1][35]
- Subscription billed in reais[1][4]
- Subscription can be paid by Pix or boleto[1][26]
- Issues a Brazilian nota fiscal[26]
- Support in Portuguese during Brazilian business hours[1]
- The WhatsApp Business Account stays in your name[3][27]
- No-code flow builder[1][18]
- Shared inbox with routing between operators[1][5][18][19]
- Small-business scenario costs R$326.97 a month, below the catalog median of R$672.53[1][4][34]
Weaknesses
Listed by fixed rules from the data on this page: confirmed facts, prices, the monthly cost and review snapshots. Numbers in brackets point to the sources below.
Score by criterion
- Pricing & Free Trial17.2 / 20
- Brazilian Localization16.0 / 16
- WhatsApp API & Automation8.8 / 15
- Market Reputation2.4 / 12
- AI Chatbots & Agents0.0 / 12
- Pix & Local Payments0.0 / 10
- Developer API & MCP1.0 / 10
- CRM & Sales3.8 / 5
Plans and prices
| Plan | Price | Operators included | Meta fees | Per-message markup | AI | Setup fee |
|---|---|---|---|---|---|---|
| Starterscored | R$0.00 / month | 1+ R$69.90 | Inside the provider's message prices | Published per message | Not offered | No required setup fee (optional service R$1,250) |
| Intermediário | R$729.00 / month | 1+ R$119.90 | Inside the provider's message prices | Published per message | Not offered | No required setup fee (optional service R$1,250) |
| Custom | R$1,239.00 / month | 1+ R$189.90 | Inside the provider's message prices | Published per message | Not offered | No required setup fee (optional service R$1,250) |
Monthly cost, small-business scenario
2 operators, 1 number, 1,000 service replies and 1,000 utility templates a month. Rates in force on 24 September 2026; foreign prices converted at the Central Bank PTAX rate.
| Plan | R$0.00 |
| Extra operators | R$69.90 |
| Meta fees | Included |
| Provider's per-message prices | R$257.07$50.00 |
| Core monthly cost | R$326.97 |
|---|
Pricing terms
Brazilian localization
WhatsApp API and automation
AI chatbots and agents
Pix and payments
Developer API and MCP
CRM and sales
Reviews
Brazilian users
No review data captured yet.
Global
- capterra4.0 / 5 · 1 reviews24 September 2026
Sources
- Huggy — Preços (plan cards, comparison table, FAQ) · 24 September 2026
- Huggy WhatsApp product page · 24 September 2026
- Como configurar o Huggy WhatsApp? · 24 September 2026
- Entenda como funciona a precificação do Huggy WhatsApp (price table valid from 1 Jul 2025) · 24 September 2026
- Dúvidas frequentes: Huggy + WhatsApp · 24 September 2026
- Como conectar o WhatsApp Business na Huggy (coexistence) · 24 September 2026
- Como criar modelos de mensagem (templates) · 24 September 2026
- Mensagens recusadas no WhatsApp · 24 September 2026
- Entenda os limites de mensagens da API do WhatsApp Business · 24 September 2026
- Como adicionar seu WhatsApp na Huggy usando o provedor Gupshup (partner BSP) · 24 September 2026
- Huggy API v3 reference · 24 September 2026
- Huggy Webhook reference (events) · 24 September 2026
- Huggy API v3 Postman collection · 24 September 2026
- Como utilizar a API e o Webhook da Huggy (versions, auth, limits) · 24 September 2026
- Como utilizar o Painel de Webhooks (retries) · 24 September 2026
- Recursos da API para envio de mensagens no WhatsApp · 24 September 2026
- Flow de entrada e Flow de saída nos canais · 24 September 2026
- Lista de ações do Flow · 24 September 2026
- Ação Transferir para agente · 24 September 2026
- Autodistribuição de atendimentos · 24 September 2026
- Configure gatilhos na Huggy · 24 September 2026
- Ação Condicional do Flow · 24 September 2026
- Criando um agente de IA (Huggy + Rotik) · 24 September 2026
- Crie um agente de IA com n8n · 24 September 2026
- Huggy Chatbots page (AI through integrations) · 24 September 2026
- Termos de Uso and Política de Privacidade (updated August 2026) · 24 September 2026
- Termos e Condições Específicos para o Uso do WhatsApp Business API · 24 September 2026
- Huggy Portal da Privacidade (LGPD) · 24 September 2026
- Cancelar plano · 24 September 2026
- Explore o módulo de Contatos · 24 September 2026
- Como configurar o Workflow · 24 September 2026
- Gerencie usuários e funções · 24 September 2026
- Integre a Huggy ao Pipedrive · 24 September 2026
- Huggy Spotlight: Novo modelo de precificação do WhatsApp Business API (2026), published 15 Sep 2026 · 24 September 2026
- Huggy — Quem somos · 24 September 2026
- Huggy — Integrações · 24 September 2026
- Huggy para Vendas (CRM FAQ) · 24 September 2026
- Meta Business Partner Directory — messaging (EXTRACTION_FAILED: login wall) · 24 September 2026
- Huggy developer documentation (API, webhooks, Android/iOS SDKs) · 24 September 2026
- Huggy Spotlight: executar ações usando palavras-chave (API + webhook solution) · 24 September 2026
- Como utilizar o Webhook da Huggy · 24 September 2026
- Integre a Huggy com a HubSpot · 24 September 2026
- Como integrar a Huggy ao RD Station CRM · 24 September 2026
- Importando sua base de contatos · 24 September 2026
- Huggy Central de Ajuda (PT-BR) · 24 September 2026
- Como integrar a Huggy com o PipeRun · 24 September 2026