waba·index

SendPulse

SendPulse is a multichannel marketing platform whose paid Chatbots plan connects the WhatsApp Business Platform to a no-code flow builder, team chats, a built-in CRM and a public REST API.

Office or company in Brazil

Scored plan: Profissional (Pro), 500 subscribers · Checked 24 September 2026

Visit websiteView docs

Rated

81.4 of 100

Upper bound
91.6

Strengths · Weaknesses · Not a fit if…

Strengths

Weaknesses

Not a fit if…

Listed by fixed rules from the data on this page: confirmed facts, prices, the monthly cost and review snapshots. Numbers in brackets point to the sources below.

Score by criterion

  • Pricing & Free Trial17.4 / 20
  • Brazilian Localization13.5 / 16
  • WhatsApp API & Automation13.3 / 15
  • Market Reputation6.3 / 12
  • AI Chatbots & Agents11.3 / 12
  • Pix & Local Payments5.5 / 10
  • Developer API & MCP9.2 / 10
  • CRM & Sales5.0 / 5

Plans and prices

PlanPriceOperators includedMeta feesPer-message markupAISetup fee
Básico (Free)R$0.00 / month—Not publishedNot publishedNot offeredSetup fee not published
Profissional (Pro), 500 subscribersscoredR$95.00 / monthUnlimitedInside the provider's message pricesPublished per messageNot publishedNo setup fee

Monthly cost, small-business scenario

2 operators, 1 number, 1,000 service replies and 1,000 utility templates a month. Rates in force on 24 September 2026; foreign prices converted at the Central Bank PTAX rate.

PlanR$95.00
Extra operatorsIncluded
Meta feesIncluded
Provider's per-message pricesR$51.00
Core monthly costR$146.00

Pricing terms

Free access to test
Time-limited trial
Official documentation[6][2][4]24 September 2026
Meta fees shown separately from the plan
Yes
Official documentation[1]24 September 2026
Per-message markup disclosed (or none)
Not verified
Not verified[1][42]
Price of extra operator seats is public
Yes
Official documentation[35][36]24 September 2026
AI charges appear in the price list
Yes
Official documentation[19][18]24 September 2026
Monthly billing available
Yes
Official documentation[1][5]24 September 2026
No minimum commitment
Yes
Official documentation[1][29][41]24 September 2026
Cancellation terms are public
Yes
Official documentation[1][6][29]24 September 2026

Brazilian localization

Interface in Brazilian Portuguese
Yes
Official documentation[34][4]24 September 2026
Substantive documentation in PT-BR
Yes
Official documentation[4][20][5]24 September 2026
Customer support in PT-BR
Yes
Official documentation[26][27]24 September 2026
Support hours cover Brazilian business hours
Yes
Official documentation[27][44]24 September 2026
Office or representation in Brazil
Office or company in Brazil
Official documentation[28][26][29]24 September 2026
Local contact channel
Brazilian phone number
Official documentation[26]24 September 2026
Subscription billed in BRL
Yes
Official documentation[47][29][32]24 September 2026
Subscription payable by Pix or boleto
Yes
Official documentation[32]24 September 2026
Brazilian invoice (nota fiscal) issued
Not verified
Not verified[33][29]
Onboarding in PT-BR
Yes
Official documentation[4][6]24 September 2026
LGPD documentation (privacy policy, DPA)
Yes
Official documentation[30][31]24 September 2026
Subprocessors and data location disclosed
Yes
Official documentation[31][30]24 September 2026

WhatsApp API and automation

Official WhatsApp Business Platform path
Meta Cloud API (own integration)
Official documentation[3][4][13][43]24 September 2026
Automation of inbound messages
Yes
Official documentation[3][4]24 September 2026
Embedded Signup onboarding
Yes
Official documentation[3][4]24 September 2026
WABA owned by the customer
Yes
Official documentation[3][43]24 September 2026
Template create/edit/submit by API
Provider API: create and submit only
Official documentation[8][13]24 September 2026
Template status by API or webhook
Provider API or webhook
Official documentation[8][12]24 September 2026
Rejection reason returned
Yes
Official documentation[8]24 September 2026
No-code flow builder
Yes
Official documentation[2][3]24 September 2026
Triggers and scenarios
Yes
Official documentation[3][2]24 September 2026
Inbound auto-replies
Yes
Official documentation[3]24 September 2026
Shared team inbox
Yes
Official documentation[14][1]24 September 2026
Operator routing
Yes
Official documentation[14][1]24 September 2026
Handoff from bot to a person
Yes
Official documentation[15][46]24 September 2026
Message status webhooks
Yes
Official documentation[12][1]24 September 2026
Delivery error details
Yes
Official documentation[12]24 September 2026
Rate limits and retries documented
Not verified
Not verified[7][12][2]

AI chatbots and agents

AI in conversations
AI agent that takes actions
Official documentation[16][18]24 September 2026
AI answers in PT-BR
Yes
Official documentation[45]24 September 2026
Knowledge base from documents (RAG)
Yes
Official documentation[18]24 September 2026
Knowledge sources update (sync)
Not verified
Not verified[18][17]
Agent actions (CRM, order, payment status)
Custom tools / API calls
Official documentation[18][16]24 September 2026
AI hands over to a person
Yes
Official documentation[16][15]24 September 2026
AI guardrails and logs
Yes
Official documentation[17][46]24 September 2026
AI scenario editable by a person
Yes
Official documentation[16]24 September 2026
AI limits per plan documented
Yes
Official documentation[17][19]24 September 2026
AI model and settings disclosed
Yes
Official documentation[18]24 September 2026

Pix and payments

Where the buyer pays
External checkout page
Official documentation[20]24 September 2026
Payment link generation by API
Not verified
Not verified[8][25][20]
Dynamic Pix (QR / Copia e Cola) by API
Not verified
Not verified[20][21][22]
Payment data in the WhatsApp message
Inserted automatically
Official documentation[20]24 September 2026
Payment confirmation webhook
Confirmation starts the next step
Official documentation[20][12]24 September 2026
Pix through a Brazilian PSP
Not verified
Not verified[21][22][20]
Boleto
Not verified
Not verified[21][22][20]
Cards
Yes
Official documentation[20][22]24 September 2026
Payment linked to order, contact and CRM
Native
Official documentation[20][25]24 September 2026
Webhook signature and idempotency documented
Not verified
Not verified[12]
Payment flow without code
Yes
Official documentation[20]24 September 2026

Developer API and MCP

API coverage level
Full business
Official documentation[10][8][25]24 September 2026
Versioning and error codes documented
Not verified
Not verified[7][8]
API rate limits documented
Yes
Official documentation[7]24 September 2026
Provider's official MCP server
Official, manages templates/bots/CRM
Official documentation[23][7]24 September 2026
OpenAPI / JSON Schema published
Yes
Official documentation[7][9]24 September 2026
Official agent skills
Yes
Official, other[24]24 September 2026
Docs for AI tools (llms.txt or similar)
Yes
Official documentation[10][7]24 September 2026
API authentication
OAuth 2.0 client credentials
Official documentation[7][9]24 September 2026
Official SDKs
Yes
Official documentation[7]24 September 2026

CRM and sales

Built-in CRM
Contacts, deals and pipeline
Official documentation[5][25]24 September 2026
Tasks, permissions and ownership
Yes
Official documentation[5][36]24 September 2026
Segments and CRM automation
Yes
Official documentation[1][5]24 September 2026
Contact import and export
Yes
Official documentation[37][38]24 September 2026
Integrations with external CRMs
Yes
Official documentation[39]24 September 2026

Reviews

Brazilian users

  • reclame aqui6.2 / 10 · 16 evaluated complaints23 September 2026 · company-wide listing

Global

  • trustpilot4.5 / 5 · 2,859 reviews23 September 2026 · company-wide listing
  • capterra4.6 / 5 · 773 reviews23 September 2026
  • g24.6 / 5 · 719 reviews24 September 2026

Sources

  1. Valores para Chatbots (PT-BR page; prices geolocated, EUR shown to a Swiss IP) · 24 September 2026
  2. Chatbot para o WhatsApp — product page (PT-BR) · 24 September 2026
  3. KB: Create a WhatsApp chatbot · 24 September 2026
  4. KB (PT-BR): Como conectar o WhatsApp para chatbots e envio de campanhas · 24 September 2026
  5. KB (PT-BR): Noções básicas de planos · 24 September 2026
  6. KB (PT-BR): Noções básicas do teste grátis · 24 September 2026
  7. SendPulse REST API — introduction, authorization, request limits, error codes, libraries · 24 September 2026
  8. WhatsApp service API — live OpenAPI behind sendpulse.com/integrations/api/chatbot/whatsapp · 24 September 2026
  9. WhatsApp API OpenAPI spec (static file) · 24 September 2026
  10. SendPulse API llms.txt · 24 September 2026
  11. Product update 30 July 2026: Manage WhatsApp templates with the public API · 24 September 2026
  12. Chatbot and payment webhooks · 24 September 2026
  13. KB: Add a template for WhatsApp campaigns · 24 September 2026
  14. KB: Getting started with Teamwork for Chats · 24 September 2026
  15. KB: Open the chat in the Action element · 24 September 2026
  16. KB: The AI Agent element in chatbots · 24 September 2026
  17. KB: Connect AI models to your chatbot · 24 September 2026
  18. KB: Set up an AI model in your chatbot · 24 September 2026
  19. AI-powered tools page (FAQ on AI costs) · 24 September 2026
  20. KB (PT-BR): Como aceitar pagamentos via chatbot · 24 September 2026
  21. KB (PT-BR): Como conectar o Mercado Pago · 24 September 2026
  22. KB: Accept payments — list of payment systems · 24 September 2026
  23. SendPulse's MCP server · 24 September 2026
  24. GitHub sendpulse/sendpulse-skills · 24 September 2026
  25. CRM API OpenAPI spec · 24 September 2026
  26. Suporte (PT-BR) — languages and phone numbers · 24 September 2026
  27. Support (EN) — 24/7 support, languages · 24 September 2026
  28. Escritórios SendPulse (PT-BR) · 24 September 2026
  29. Termos de Serviço (PT-BR) · 24 September 2026
  30. Política de privacidade (PT-BR) · 24 September 2026
  31. Acordo de processamento de dados (PT-BR DPA) · 24 September 2026
  32. KB (PT-BR): Recarga automática do saldo · 24 September 2026
  33. KB (PT-BR): Como obter uma fatura · 24 September 2026
  34. SendPulse account login (interface language selector) · 24 September 2026
  35. Valores para CRM — 'Mais usuários da conta' · 24 September 2026
  36. KB: Manage your team's CRM system access · 24 September 2026
  37. KB: Import contacts to your CRM · 24 September 2026
  38. KB: Export contacts · 24 September 2026
  39. CRM integrations directory · 24 September 2026
  40. Meta Business Partner directory — messaging (EXTRACTION_FAILED: login wall) · 24 September 2026
  41. KB: Manage a WhatsApp chatbot without Facebook business verification · 24 September 2026
  42. KB: WhatsApp pricing policy · 24 September 2026
  43. KB: Switch to SendPulse from other WhatsApp providers · 24 September 2026
  44. WhatsApp Business API feature page · 24 September 2026
  45. KB (PT-BR): Como conectar modelos de IA ao seu chatbot · 24 September 2026
  46. KB: Manage automated replies · 24 September 2026
  47. SendPulse chatbot pricing, Brazil price list in BRL (plans and WhatsApp message rates) · 24 September 2026