Sinch
Sinch is a cloud communications group that sells WhatsApp Business Platform access through its Conversation API under contracts negotiated with sales, and adds inbound automation through its separately sold Chatlayer chatbot builder.
Office or company in Brazil
Scored plan: Chatlayer bot on the Conversation API (WhatsApp) · Checked 24 September 2026
Rated
46.8 of 100
- Upper bound
- 88.5
Strengths · Weaknesses · Not a fit if…
Strengths
Weaknesses
- No Brazilian phone or local contact channel on public pages[27]
- No Brazilian nota fiscal mentioned on public pages[31]
- Pix charges are not created from the chat[9]
- Monthly price of the Chatlayer bot on the Conversation API (WhatsApp) plan is not published[3][16][18][19]
- Monthly cost cannot be worked out from public prices (plan price, operator seats, Meta fees, per-message prices)[3][16][18][19]
- Trustpilot 1.5 of 5 (31 reviews)[Trustpilot]
Listed by fixed rules from the data on this page: confirmed facts, prices, the monthly cost and review snapshots. Numbers in brackets point to the sources below.
Score by criterion
- Pricing & Free Trial0.5 / 20
- Brazilian Localization5.0 / 16
- WhatsApp API & Automation13.0 / 15
- Market Reputation2.9 / 12
- AI Chatbots & Agents10.8 / 12
- Pix & Local Payments4.1 / 10
- Developer API & MCP8.7 / 10
- CRM & Sales1.8 / 5
Plans and prices
| Plan | Price | Operators included | Meta fees | Per-message markup | AI | Setup fee |
|---|---|---|---|---|---|---|
| Conversation API — WhatsApp channel | Custom quote | — | Not published | Not published | Not offered | Setup fee not published |
| Chatlayer bot on the Conversation API (WhatsApp)scored | Price not read | — | Not published | Not published | Included | Setup fee not published |
Monthly cost, small-business scenario
2 operators, 1 number, 1,000 service replies and 1,000 utility templates a month. Rates in force on 24 September 2026; foreign prices converted at the Central Bank PTAX rate.
| Plan | Not published |
| Extra operators | Not published |
| Meta fees | Not published |
| Provider's per-message prices | Not published |
| Core monthly cost | Quote needed |
|---|
Pricing terms
Brazilian localization
WhatsApp API and automation
AI chatbots and agents
- Agent actions (CRM, order, payment status)
- Custom tools / API calls
- Official documentation[25]24 September 2026
Pix and payments
- Payment link generation by API
- Manual setup through an external API
- Official documentation[9]24 September 2026
- Dynamic Pix (QR / Copia e Cola) by API
- Manual setup through an external API
- Official documentation[9]24 September 2026
- Payment data in the WhatsApp message
- Inserted as a manual variable
- Official documentation[9]24 September 2026
Developer API and MCP
- Provider's official MCP server
- Official, manages templates/bots/CRM
- Official, other[11]24 September 2026
CRM and sales
Reviews
Brazilian users
No review data captured yet.
Global
- g24.4 / 5 · 1,298 reviews24 September 2026 · company-wide listing
- capterra4.4 / 5 · 97 reviews23 September 2026 · other product, not scored
- trustpilot1.5 / 5 · 31 reviews23 September 2026 · company-wide listing
Sources
- Sinch — WhatsApp Business API (PT page) · 24 September 2026
- Sinch Conversation API (PT page) · 24 September 2026
- Conversation API — Getting started with a WhatsApp channel · 24 September 2026
- Provisioning API — Getting started with WhatsApp · 24 September 2026
- Provisioning API — WhatsApp templates · 24 September 2026
- Provisioning API reference 1.2.91 (with OpenAPI YAML) · 24 September 2026
- Conversation API reference (auth, servers, rate limits, OpenAPI) · 24 September 2026
- Conversation API — Callbacks · 24 September 2026
- Conversation API — WhatsApp Payments: Brazil · 24 September 2026
- Using AI tools with Conversation API (llms.txt, docs MCP, skills) · 24 September 2026
- Sinch MCP Server — Developer Preview (README) · 24 September 2026
- Sinch Skills repository · 24 September 2026
- Sinch developer documentation llms.txt · 24 September 2026
- Conversation API overview · 24 September 2026
- Conversation API — Consent management · 24 September 2026
- Sinch Chatlayer (PT page) · 24 September 2026
- Chatlayer docs — WhatsApp Business API · 24 September 2026
- Chatlayer docs — Billing & subscription · 24 September 2026
- Chatlayer docs — Knowledge base AI · 24 September 2026
- Chatlayer docs — Add content to your KBAI · 24 September 2026
- Chatlayer docs — Human handover & live chat · 24 September 2026
- Chatlayer docs — OpenAI: GPT-3, ChatGPT and GPT-4 · 24 September 2026
- Chatlayer docs — Supported languages · 24 September 2026
- Chatlayer docs — Manage handover where KBAI is unsatisfactory · 24 September 2026
- Chatlayer docs — API calls · 24 September 2026
- Chatlayer docs — SaaS regions & IP ranges · 24 September 2026
- Sinch — Fale conosco (offices and contact lines) · 24 September 2026
- Sinch — Sub-processors · 24 September 2026
- Sinch — Data Processing Agreement (PT, LGPD annex) · 24 September 2026
- Sinch — Terms of Service (self-serve) · 24 September 2026
- Sinch — General Terms and Conditions · 24 September 2026
- Sinch Engage pricing (PT; country list without Brazil) · 24 September 2026
- Documentação Sinch (PT) — Primeiros passos · 24 September 2026
- Documentação Sinch (PT) — Abertura de chamado · 24 September 2026
- Sinch Build dashboard overview · 24 September 2026
- Sinch IA (PT page) · 24 September 2026
- Conversation API — Batch API · 24 September 2026
- Sinch Omnichannel Connector for Salesforce Marketing Cloud · 24 September 2026
- Chatlayer documentation index (llms.txt) · 24 September 2026
- Documentação Sinch (PT) index (llms.txt) · 24 September 2026
- Chatlayer docs — Conversation design · 24 September 2026
- Chatlayer docs — Intents · 24 September 2026
- Conversation API — WhatsApp channel (SDK links) · 24 September 2026
- Sinch pricing (SMS, Voice, RCS) · 24 September 2026
- Sinch blog — How much does the WhatsApp API cost? · 24 September 2026
- Sinch Engage (PT) — formerly MessageMedia · 24 September 2026
- Documentação Sinch (PT) — Sinch Engage Chatbot (Engage Classic, 2023) · 24 September 2026