waba·index

Treble

Treble is a WhatsApp Business API platform with a drag-and-drop conversation builder, AI agents, a shared agent inbox and native HubSpot and Salesforce integrations, sold through its sales team with a base plan listed from US$399 per month.

Local team in Brazil

Scored plan: Base plan (SMB) · Checked 24 September 2026

Visit websiteView docs

Rated

42.9 of 100

Upper bound
91.6

Strengths · Weaknesses · Not a fit if…

Strengths

  • Office or team in Brazil[56]
  • Brazilian phone number for contact[3]
  • Support in Portuguese during Brazilian business hours[1][7][11]
  • The WhatsApp Business Account stays in your name[14][16]
  • No-code flow builder[1][25]
  • Shared inbox with routing between operators[2][28][29][30]
  • AI agent answers customers from your own documents[6][32][33][35][36]

Weaknesses

  • No Brazilian nota fiscal mentioned on public pages[11]
  • No LGPD documentation (privacy policy or DPA) found on public pages[11][12]
  • Public API covers sending messages only[20][22]
  • Monthly cost cannot be worked out from public prices (operator seats, per-message prices)[2][3][4][40][54]

Not a fit if…

  • You need to charge by Pix inside the WhatsApp conversation[13][20]
  • Your developers need an API beyond sending messages[20][22]

Listed by fixed rules from the data on this page: confirmed facts, prices, the monthly cost and review snapshots. Numbers in brackets point to the sources below.

Score by criterion

  • Pricing & Free Trial2.8 / 20
  • Brazilian Localization10.5 / 16
  • WhatsApp API & Automation12.0 / 15
  • Market Reputation2.7 / 12
  • AI Chatbots & Agents8.8 / 12
  • Pix & Local Payments0.0 / 10
  • Developer API & MCP2.4 / 10
  • CRM & Sales3.8 / 5

Plans and prices

PlanPriceOperators includedMeta feesPer-message markupAISetup fee
Base plan (SMB)scored$399.00 / month—Billed at Meta's ratesNot publishedIncludedSetup fee not published
High-volume / EnterpriseCustom quote—Not publishedNot publishedIncludedSetup fee not published

Monthly cost, small-business scenario

2 operators, 1 number, 1,000 service replies and 1,000 utility templates a month. Rates in force on 24 September 2026; foreign prices converted at the Central Bank PTAX rate.

PlanR$2,051.42$399.00
Extra operatorsNot published
Meta feesR$35.00
Provider's per-message pricesNot published
Core monthly costQuote needed

Pricing terms

Free access to test
Time-limited trial
Vendor claim[9][10][25]24 September 2026
Meta fees shown separately from the plan
Yes
Official documentation[5][40]24 September 2026
Per-message markup disclosed (or none)
Not verified
Not verified[2][5][11][46]
Price of extra operator seats is public
Not verified
Not verified[2][4][11]
AI charges appear in the price list
Yes
Official documentation[2][3][54]24 September 2026
Monthly billing available
Not verified
Not verified[2][11]
No minimum commitment
Not verified
Not verified[11]
Cancellation terms are public
Yes
Official documentation[11]24 September 2026

Brazilian localization

Interface in Brazilian Portuguese
Yes
Official documentation[47][48]24 September 2026
Substantive documentation in PT-BR
Yes
Official documentation[13][41]24 September 2026
Customer support in PT-BR
Yes
Official documentation[1][7]24 September 2026
Support hours cover Brazilian business hours
Yes
Official documentation[11]24 September 2026
Office or representation in Brazil
Local team in Brazil
Official, other[56]24 September 2026
Local contact channel
Brazilian phone number
Official documentation[3]24 September 2026
Subscription billed in BRL
Not verified
Not verified[2][11]
Subscription payable by Pix or boleto
Not verified
Not verified[11][2]
Brazilian invoice (nota fiscal) issued
Not verified
Not verified[11]
Onboarding in PT-BR
Yes
Official documentation[14][2][13]24 September 2026
LGPD documentation (privacy policy, DPA)
Not verified
Not verified[11][12]
Subprocessors and data location disclosed
Not verified
Not verified[12][11][13]

WhatsApp API and automation

Official WhatsApp Business Platform path
Meta Cloud API (own integration)
Official documentation[15][14][1]24 September 2026
Automation of inbound messages
Yes
Official documentation[25][26][1]24 September 2026
Embedded Signup onboarding
Yes
Official documentation[14]24 September 2026
WABA owned by the customer
Yes
Official documentation[14][16]24 September 2026
Template create/edit/submit by API
Dashboard only
Official documentation[17][20]24 September 2026
Template status by API or webhook
Provider API or webhook
Official documentation[18][19][20]24 September 2026
Rejection reason returned
No
Official documentation[18][20][17]24 September 2026
No-code flow builder
Yes
Official documentation[25][1]24 September 2026
Triggers and scenarios
Yes
Official documentation[27]24 September 2026
Inbound auto-replies
Yes
Official documentation[25][55]24 September 2026
Shared team inbox
Yes
Official documentation[28][2]24 September 2026
Operator routing
Yes
Official documentation[29][30]24 September 2026
Handoff from bot to a person
Yes
Official documentation[29][55]24 September 2026
Message status webhooks
Yes
Official documentation[24][20]24 September 2026
Delivery error details
Yes
Official documentation[23][40]24 September 2026
Rate limits and retries documented
Yes
Official documentation[23]24 September 2026

AI chatbots and agents

AI in conversations
AI agent that takes actions
Official documentation[32][33]24 September 2026
AI answers in PT-BR
Yes
Official, other[45]24 September 2026
Knowledge base from documents (RAG)
Yes
Official documentation[36][35][6]24 September 2026
Knowledge sources update (sync)
Not verified
Not verified[36][35]
Agent actions (CRM, order, payment status)
Custom tools / API calls
Official documentation[34][53][52]24 September 2026
AI hands over to a person
Yes
Official documentation[32][35]24 September 2026
AI guardrails and logs
Not verified
Not verified[33][37]
AI scenario editable by a person
Yes
Official documentation[35][33]24 September 2026
AI limits per plan documented
Not verified
Not verified[2][32]
AI model and settings disclosed
Not verified
Not verified[32][11]

Pix and payments

Where the buyer pays
Not verified
Not verified[13][20][2]
Payment link generation by API
Not verified
Not verified[13][20]
Dynamic Pix (QR / Copia e Cola) by API
Not verified
Not verified[13][20]
Payment data in the WhatsApp message
Not verified
Not verified[22][13]
Payment confirmation webhook
Not verified
Not verified[13][20]
Pix through a Brazilian PSP
Not verified
Not verified[13][39]
Boleto
Not verified
Not verified[13][39]
Cards
Not verified
Not verified[13][39]
Payment linked to order, contact and CRM
Not verified
Not verified[52]
Webhook signature and idempotency documented
Not verified
Not verified[21][13]
Payment flow without code
Not verified
Not verified[13]

Developer API and MCP

API coverage level
Messaging only
Official documentation[20][22]24 September 2026
Versioning and error codes documented
Not verified
Not verified[20]
API rate limits documented
Not verified
Not verified[20][22]
Provider's official MCP server
Not verified
Not verified[42][13][44]
OpenAPI / JSON Schema published
Yes
Official documentation[20][41]24 September 2026
Official agent skills
Yes
Official documentation[43]24 September 2026
Docs for AI tools (llms.txt or similar)
Yes
Official documentation[41]24 September 2026
API authentication
API key / Bearer token
Official documentation[21]24 September 2026
Official SDKs
Not verified
Not verified[44][13]

CRM and sales

Built-in CRM
Contacts only
Official documentation[38]24 September 2026
Tasks, permissions and ownership
Yes
Official documentation[31][30]24 September 2026
Segments and CRM automation
Yes
Official documentation[38][27]24 September 2026
Contact import and export
Yes
Official documentation[38]24 September 2026
Integrations with external CRMs
Yes
Official documentation[39][53][1]24 September 2026

Reviews

Brazilian users

No review data captured yet.

Global

  • g24.7 / 5 · 6 reviews24 September 2026

Sources

  1. Treble home page (PT) with FAQ · 24 September 2026
  2. Treble Plataforma (PT) — pricing block 'Plano base a partir de $399/mês' · 24 September 2026
  3. Treble Platform (EN) — pricing block and footer contacts · 24 September 2026
  4. Treble Pricing (password-protected page) · 24 September 2026
  5. Treble WhatsApp API page (PT) · 24 September 2026
  6. Treble Soluções de IA (PT) · 24 September 2026
  7. Treble Sobre nós (PT) · 24 September 2026
  8. Treble Partners Marketplace (PT) · 24 September 2026
  9. Treble ads landing page (ES) 'Prueba Treble gratis' · 24 September 2026
  10. Treble talk-to-sales page (PT), target of app.treble.ai/pt/get-started · 24 September 2026
  11. Treble Termos de Serviço (PT, updated 30 Oct 2025) · 24 September 2026
  12. Treble GDPR & Data Policy (Política de Protección de Datos Personales v1.0, Dec 2020) · 24 September 2026
  13. Treble help center (PT) · 24 September 2026
  14. Help center: Número do WhatsApp / Conectar a linha ao Treble.ai · 24 September 2026
  15. Help center: WhatsApp, WhatsApp Business e API do WhatsApp Business · 24 September 2026
  16. Help center: Portfólio comercial da Meta · 24 September 2026
  17. Help center: Templates HSM · 24 September 2026
  18. API reference: Webhook de Mudança de Estado do Template HSM · 24 September 2026
  19. API reference: Central de Webhooks · 24 September 2026
  20. Treble OpenAPI 3.0.1 (API do Treble Poll 1.0.0, PT) · 24 September 2026
  21. API reference: Chave de API e cabeçalhos webhook · 24 September 2026
  22. API reference: Implantar um fluxo de conversação · 24 September 2026
  23. API reference: Webhook de Falha na Implantação · 24 September 2026
  24. API reference: Webhooks de Leitura e Recebimento de Mensagem · 24 September 2026
  25. Help center: Conversa Inbound · 24 September 2026
  26. Help center: Conceitos Chave · 24 September 2026
  27. Help center: Bloco condicional · 24 September 2026
  28. Help center: Entendendo a Plataforma de Agentes · 24 September 2026
  29. Help center: Métodos de transferência · 24 September 2026
  30. Help center: Agentes (métodos de atribuição) · 24 September 2026
  31. Help center: Equipes de Agentes e funções · 24 September 2026
  32. Help center: Agentes de IA — Introdução · 24 September 2026
  33. Help center: Agente de IA · 24 September 2026
  34. Help center: Ferramenta de Chamada de API · 24 September 2026
  35. Help center: Configure seu agente · 24 September 2026
  36. Help center: Base de Conhecimento · 24 September 2026
  37. Help center: Teste seu agente (Playground) · 24 September 2026
  38. Help center: Contatos (CRM leve) · 24 September 2026
  39. Help center: Integrações · 24 September 2026
  40. Help center: Failure by payment issue (Meta 131042) · 24 September 2026
  41. Treble docs llms.txt · 24 September 2026
  42. Treble docs MCP (Mintlify, documentation search) · 24 September 2026
  43. Treble docs agent skill (skill.md) · 24 September 2026
  44. GitHub organisation treble-ai · 24 September 2026
  45. Treble blog: Nstech case study (PT) · 24 September 2026
  46. Treble blog: Como escolher um BSP de WhatsApp na LatAm (19 Aug 2026) · 24 September 2026
  47. Treble app sign-in (PT locale) · 24 September 2026
  48. Help center: Plataforma principal (menu Idioma) · 24 September 2026
  49. Meta partner directory search (login wall — EXTRACTION_FAILED) · 24 September 2026
  50. Serasa Experian company lookup: Treble.ai do Brasil (CNPJ 40.225.177/0001-00) · 24 September 2026
  51. BrasilAPI CNPJ lookup (Receita Federal data): situação BAIXADA, 21 Jul 2021 · 24 September 2026
  52. Help center: Como usar a Shopify nas suas conversas (beta) · 24 September 2026
  53. Help center: HubSpot AI tools · 24 September 2026
  54. Treble for HubSpot (PT) — pricing block · 24 September 2026
  55. Help center: Seção de Configurações · 24 September 2026
  56. treble.ai company profile in the Y Combinator directory (location São Paulo, Brazil; team size 38) · 24 September 2026