waba·index

Twilio

Twilio is a communications API provider that sells WhatsApp Business Platform access pay-as-you-go, with Studio for low-code message flows and Flex as a separately priced contact-center product.

Office or company in Brazil

Scored plan: Pay-as-you-go (Programmable Messaging + Studio) · Checked 24 September 2026

Visit websiteView docs

Rated

44.4 of 100

Upper bound
88.2

Strengths · Weaknesses · Not a fit if…

Strengths

  • Office or team in Brazil[52]
  • Subscription billed in reais[49]
  • The WhatsApp Business Account stays in your name[9][10]
  • No-code flow builder[15]
  • Free sandbox for testing[1][23][24]

Weaknesses

  • No Brazilian phone or local contact channel on public pages[61][62]
  • Subscription cannot be paid by Pix or boleto[50][67]
  • No Brazilian nota fiscal mentioned on public pages[52]
  • Pix charges are not created from the chat[33]
  • Adds its own fee per message on top of Meta's rates[2][3][5]
  • Monthly cost cannot be worked out from public prices (operator seats)[2][3][5]
  • Trustpilot 1.1 of 5 (967 reviews)[Trustpilot]

Not a fit if…

  • Your operators need a ready-made shared inbox[16]
  • You need to charge by Pix inside the WhatsApp conversation[33]

Listed by fixed rules from the data on this page: confirmed facts, prices, the monthly cost and review snapshots. Numbers in brackets point to the sources below.

Score by criterion

  • Pricing & Free Trial9.0 / 20
  • Brazilian Localization6.5 / 16
  • WhatsApp API & Automation11.0 / 15
  • Market Reputation0.8 / 12
  • AI Chatbots & Agents7.5 / 12
  • Pix & Local Payments2.6 / 10
  • Developer API & MCP6.2 / 10
  • CRM & Sales0.8 / 5

Plans and prices

PlanPriceOperators includedMeta feesPer-message markupAISetup fee
Pay-as-you-go (Programmable Messaging + Studio)scored$0.00 / month—Billed at Meta's ratesPublished per messageNot offeredNo setup fee
Flex — User + usage$35.00 / month1+ $35.00Billed at Meta's ratesNot publishedNot offeredSetup fee not published
Flex — Named user$150.00 / month1+ $150.00Billed at Meta's ratesNoneNot offeredSetup fee not published
Flex — Active user hourPrice not read—Billed at Meta's ratesNoneNot offeredSetup fee not published

Monthly cost, small-business scenario

2 operators, 1 number, 1,000 service replies and 1,000 utility templates a month. Rates in force on 24 September 2026; foreign prices converted at the Central Bank PTAX rate.

PlanR$0.00$0.00
Extra operatorsNot published
Meta feesR$35.00
Provider's per-message pricesR$77.12$15.00
Core monthly costQuote needed

Pricing terms

Free access to test
Sandbox
Official documentation[23][24][1]24 September 2026
Meta fees shown separately from the plan
Yes
Official documentation[2][3]24 September 2026
Per-message markup disclosed (or none)
Yes
Official documentation[2][6][57][58]24 September 2026
Price of extra operator seats is public
Yes
Official documentation[6]24 September 2026
AI charges appear in the price list
Yes
Official documentation[6][7]24 September 2026
Monthly billing available
Yes
Official documentation[50][6]24 September 2026
No minimum commitment
Yes
Official documentation[2][50][59]24 September 2026
Cancellation terms are public
Yes
Official documentation[52]24 September 2026

Brazilian localization

Interface in Brazilian Portuguese
Not verified
Not verified[60]
Substantive documentation in PT-BR
No
Official documentation[55][64]24 September 2026
Customer support in PT-BR
Not verified
Not verified[61][62][51]
Support hours cover Brazilian business hours
Yes
Official documentation[51][61]24 September 2026
Office or representation in Brazil
Office or company in Brazil
Official documentation[52]24 September 2026
Local contact channel
Not verified
Not verified[61][62]
Subscription billed in BRL
Yes
Official documentation[49]24 September 2026
Subscription payable by Pix or boleto
No
Official documentation[50][67]24 September 2026
Brazilian invoice (nota fiscal) issued
Not verified
Not verified[52]
Onboarding in PT-BR
Not verified
Not verified[60][9]
LGPD documentation (privacy policy, DPA)
Yes
Official documentation[53][54]24 September 2026
Subprocessors and data location disclosed
Yes
Official documentation[11]24 September 2026

WhatsApp API and automation

Official WhatsApp Business Platform path
Meta Cloud API (own integration)
Official documentation[8][9][11]24 September 2026
Automation of inbound messages
Yes
Official documentation[15][16]24 September 2026
Embedded Signup onboarding
Yes
Official documentation[10][9]24 September 2026
WABA owned by the customer
Yes
Official documentation[9][10]24 September 2026
Template create/edit/submit by API
Provider API: create and submit only
Official documentation[12]24 September 2026
Template status by API or webhook
Provider API and webhook
Official documentation[12][13][14]24 September 2026
Rejection reason returned
Yes
Official documentation[12]24 September 2026
No-code flow builder
Yes
Official documentation[15]24 September 2026
Triggers and scenarios
Yes
Official documentation[17][16]24 September 2026
Inbound auto-replies
Yes
Official documentation[16][68]24 September 2026
Shared team inbox
No
Official documentation[16]24 September 2026
Operator routing
Yes
Official documentation[69]24 September 2026
Handoff from bot to a person
Not verified
Not verified[16][18]
Message status webhooks
Yes
Official documentation[19]24 September 2026
Delivery error details
Yes
Official documentation[19][20][65]24 September 2026
Rate limits and retries documented
Yes
Official documentation[21]24 September 2026

AI chatbots and agents

AI in conversations
No AI
Official documentation[26][25]24 September 2026
AI answers in PT-BR
Not verified
Not verified[26]
Knowledge base from documents (RAG)
Yes
Official documentation[27][28]24 September 2026
Knowledge sources update (sync)
Yes
Official documentation[28][27]24 September 2026
Agent actions (CRM, order, payment status)
Custom tools / API calls
Official documentation[26]24 September 2026
AI hands over to a person
Not verified
Not verified[26]
AI guardrails and logs
Yes
Official documentation[30][26]24 September 2026
AI scenario editable by a person
Not verified
Not verified[26]
AI limits per plan documented
Yes
Official documentation[29][7]24 September 2026
AI model and settings disclosed
Yes
Official documentation[30][32]24 September 2026

Pix and payments

Where the buyer pays
Not verified
Not verified[33]
Payment link generation by API
Manual setup through an external API
Official documentation[33][34]24 September 2026
Dynamic Pix (QR / Copia e Cola) by API
Manual setup through an external API
Official documentation[33]24 September 2026
Payment data in the WhatsApp message
Inserted as a manual variable
Official documentation[33]24 September 2026
Payment confirmation webhook
PSP webhook, wired by you
Official documentation[33]24 September 2026
Pix through a Brazilian PSP
Yes
Official documentation[33]24 September 2026
Boleto
Not verified
Not verified[33]
Cards
Not verified
Not verified[33]
Payment linked to order, contact and CRM
Not verified
Not verified[33]
Webhook signature and idempotency documented
Not verified
Not verified[33]
Payment flow without code
Not verified
Not verified[63][33]

Developer API and MCP

API coverage level
Automation
Official documentation[19][12][15][46]24 September 2026
Versioning and error codes documented
Yes
Official documentation[65][20][35]24 September 2026
API rate limits documented
Yes
Official documentation[21]24 September 2026
Provider's official MCP server
Official, manages templates/bots/CRM
Official, other[36][37]24 September 2026
OpenAPI / JSON Schema published
Yes
Official documentation[40][45]24 September 2026
Official agent skills
Yes
Official documentation[38]24 September 2026
Docs for AI tools (llms.txt or similar)
Yes
Official documentation[42]24 September 2026
API authentication
OAuth 2.0 client credentials
Official documentation[43][44]24 September 2026
Official SDKs
Yes
Official documentation[45]24 September 2026

CRM and sales

Built-in CRM
Contacts only
Official documentation[46]24 September 2026
Tasks, permissions and ownership
Not verified
Not verified[69]
Segments and CRM automation
Not verified
Not verified[46]
Contact import and export
Not verified
Not verified[46]
Integrations with external CRMs
Not verified
Not verified[47]

Reviews

Brazilian users

No review data captured yet.

Global

  • trustpilot1.1 / 5 · 967 reviews23 September 2026 · company-wide listing
  • g24.1 / 5 · 529 reviews23 September 2026 · company-wide listing
  • capterra4.4 / 5 · 512 reviews23 September 2026

Sources

  1. Twilio — WhatsApp Business Platform product page · 24 September 2026
  2. Twilio WhatsApp pricing (calculator, Brazil option; 'Pricing current as of August 2026') · 24 September 2026
  3. Twilio WhatsApp prices CSV (Meta rates per country) · 24 September 2026
  4. Twilio WhatsApp pricing — PT-BR version (USD) · 24 September 2026
  5. Serverless on Twilio pricing (Studio) · 24 September 2026
  6. Twilio Flex pricing and FAQ · 24 September 2026
  7. Conversational AI pricing (Orchestrator, Intelligence, Memory, Enterprise Knowledge) · 24 September 2026
  8. WhatsApp Business Platform with Twilio — docs overview · 24 September 2026
  9. Register WhatsApp senders using Self Sign-up · 24 September 2026
  10. Tech Provider program overview (Embedded Signup) · 24 September 2026
  11. Twilio Sub-Processors (last updated September 2026) · 24 September 2026
  12. Content API public endpoints (create, edit, submit for approval, approval status) · 24 September 2026
  13. Twilio Event Streams for WhatsApp (template approval updates) · 24 September 2026
  14. Content types overview — WhatsApp approval statuses · 24 September 2026
  15. Twilio Studio · 24 September 2026
  16. Customer Support Menu with WhatsApp and Twilio Studio · 24 September 2026
  17. Studio Split Based On widget · 24 September 2026
  18. Studio Send to Flex widget · 24 September 2026
  19. Overview of the WhatsApp Business Platform with Twilio (status callbacks) · 24 September 2026
  20. Twilio and WhatsApp error code mapping · 24 September 2026
  21. API best practices (rate limits, 429, retries) · 24 September 2026
  22. Changelog: 80 MPS default throughput for WhatsApp (7 June 2024) · 24 September 2026
  23. Test WhatsApp messaging with the Sandbox · 24 September 2026
  24. Help Center: How to Use WhatsApp With Twilio Studio Flows on a Twilio Trial Account · 24 September 2026
  25. Building with AI (Twilio AI products overview) · 24 September 2026
  26. Twilio Agent Connect — core concepts (tools, escalation, business logic) · 24 September 2026
  27. Enterprise Knowledge · 24 September 2026
  28. Using Enterprise Knowledge APIs · 24 September 2026
  29. Enterprise Knowledge limits · 24 September 2026
  30. Enterprise Knowledge AI Nutrition Facts · 24 September 2026
  31. Agent Copilot for administrators (public beta) · 24 September 2026
  32. AI Nutrition Facts for Agent Copilot · 24 September 2026
  33. twilio/pay content type (Pix on WhatsApp) · 24 September 2026
  34. twilio/call-to-action content type (URL buttons) · 24 September 2026
  35. Twilio MCP server (Public Beta, read-only docs search) · 24 September 2026
  36. twilio-labs/mcp — Twilio Alpha MCP server exposing Twilio public APIs · 24 September 2026
  37. Blog: Use the Twilio Alpha MCP Server to Automate Development (1 April 2025) · 24 September 2026
  38. Twilio Skills for AI coding agents (Public Beta) · 24 September 2026
  39. twilio/ai — Twilio Skills and plugin · 24 September 2026
  40. Twilio OpenAPI · 24 September 2026
  41. twilio/twilio-oai — OpenAPI 3.0 specification files · 24 September 2026
  42. Twilio docs llms.txt · 24 September 2026
  43. Account-level OAuth apps (Client Credentials, scopes) · 24 September 2026
  44. OAuth apps overview · 24 September 2026
  45. Twilio SDKs · 24 September 2026
  46. Conversation Memory overview (customer profiles) · 24 September 2026
  47. Integrate Flex with Salesforce · 24 September 2026
  48. Help Center: How to Enable Brazilian Portuguese (PT-BR) Language Selection in Twilio Flex · 24 September 2026
  49. Help Center: What currencies can I use to fund my Twilio project? · 24 September 2026
  50. Help Center: About Payment Types · 24 September 2026
  51. Help Center: Twilio Support Business Hours · 24 September 2026
  52. Twilio Terms of Service (last updated 16 July 2026) · 24 September 2026
  53. Twilio Privacy Notice (last updated 9 April 2026) · 24 September 2026
  54. Twilio Data Protection Addendum (last updated 9 April 2026) · 24 September 2026
  55. PT-BR docs URL (redirects to English twilio.com/docs) · 24 September 2026
  56. Meta partner directory — messaging (login wall, EXTRACTION_FAILED) · 24 September 2026
  57. Help Center: How Much Does it Cost to Send and Receive WhatsApp Messages with Twilio? · 24 September 2026
  58. Twilio Flex Fair Usage Policy (last updated 28 January 2026) · 24 September 2026
  59. Help Center: How to Set Up Billing by Invoice for Your Twilio Account · 24 September 2026
  60. Twilio PT-BR marketing site · 24 September 2026
  61. Help Center: Contacting Twilio Support · 24 September 2026
  62. Twilio support plans · 24 September 2026
  63. Using Content Templates with Studio · 24 September 2026
  64. Twilio Help Center (public article locales: en-us, ja) · 24 September 2026
  65. Twilio error and warning dictionary · 24 September 2026
  66. Explore the built-in Flex UI views (roles, Agent Desktop, CRM integrations) · 24 September 2026
  67. Help Center: How do I add a payment method? (card or PayPal) · 24 September 2026
  68. Set up an SMS/WhatsApp autoresponder with Twilio Studio · 24 September 2026
  69. TaskRouter: skills-based routing · 24 September 2026