Umbler Talk
Umbler Talk is a WhatsApp customer-service and sales platform sold per attendant, with a shared inbox, a visual chatbot builder, AI agents and a CRM pipeline; numbers connect either through the official WhatsApp Business Platform (run through Gupshup, per its API reference) or through a QR-code 'Starter' channel paired with WhatsApp Web.
Office or company in Brazil
Scored plan: Essencial · Checked 24 September 2026
Rated
46.5 of 100
- Upper bound
- 67.5
Strengths · Weaknesses · Not a fit if…
Strengths
- Office or team in Brazil[14]
- Brazilian phone number for contact[15]
- Subscription billed in reais[1][12]
- Subscription can be paid by Pix or boleto[12][17]
- Issues a Brazilian nota fiscal[13][16]
- Support in Portuguese during Brazilian business hours[13][15]
- The WhatsApp Business Account stays in your name[5]
- No-code flow builder[1][2][21]
- Shared inbox with routing between operators[1][2][21][24][31]
- Built-in CRM with a deal pipeline[1][29]
- Reclame Aqui reputation 8.0 of 10[Reclame Aqui]
Weaknesses
Listed by fixed rules from the data on this page: confirmed facts, prices, the monthly cost and review snapshots. Numbers in brackets point to the sources below.
Score by criterion
- Pricing & Free Trial5.2 / 20
- Brazilian Localization15.0 / 16
- WhatsApp API & Automation8.0 / 15
- Market Reputation7.3 / 12
- AI Chatbots & Agents6.5 / 12
- Pix & Local Payments0.0 / 10
- Developer API & MCP0.0 / 10
- CRM & Sales4.5 / 5
Plans and prices
| Plan | Price | Operators included | Meta fees | Per-message markup | AI | Setup fee |
|---|---|---|---|---|---|---|
| Essencialscored | R$249.76 / month | 2+ R$124.88 | Inside the provider's message prices | Not published | Not published | No setup fee |
| Impulso | R$562.14 / month | 3+ R$187.38 | Inside the provider's message prices | Not published | Not published | No setup fee |
| Escala | R$824.64 / month | 3+ R$274.88 | Inside the provider's message prices | Not published | Not published | No setup fee |
Monthly cost, small-business scenario
2 operators, 1 number, 1,000 service replies and 1,000 utility templates a month. Rates in force on 24 September 2026; foreign prices converted at the Central Bank PTAX rate.
| Plan | R$249.76 |
| Extra operators | Included |
| Meta fees | Included |
| Provider's per-message prices | Not published |
| Core monthly cost | Quote needed |
|---|
Pricing terms
Brazilian localization
- Office or representation in Brazil
- Office or company in Brazil
- Official documentation[14]24 September 2026
WhatsApp API and automation
AI chatbots and agents
Pix and payments
Developer API and MCP
CRM and sales
Reviews
Brazilian users
- reclame aqui8.0 / 10 · 57 evaluated complaints24 September 2026 · company-wide listing
Global
- capterra4.8 / 5 · 13 reviews24 September 2026
Sources
- Umbler Talk — home and plans (Essencial, Impulso, Escala; Trimestral/Anual toggle) · 24 September 2026
- Help — Principais diferenças entre planos Talk (updated 2026-09-21) · 24 September 2026
- Help — Canal Starter no Talk (WhatsApp Web QR pairing) · 24 September 2026
- Help — WhatsApp Business API no Talk · 24 September 2026
- Help — Criando um canal WhatsApp Business API · 24 September 2026
- Umbler.UTalk.Api v1 — OpenAPI 3.0.4 (Swagger UI at /api/docs/index.html) · 24 September 2026
- Help — Manual da API do Talk · 24 September 2026
- Help — Como criar Webhooks · 24 September 2026
- Help — Templates no WhatsApp Business API · 24 September 2026
- Help — Como funcionam os créditos de atendimento no Talk · 24 September 2026
- Help — Comprando créditos de atendimento no Account · 24 September 2026
- Help — Como assinar um plano? (trimestral ou anual; cartão, Pix ou boleto) · 24 September 2026
- Umbler Termos de Serviço (last updated 26/09/2025), chapter 5 Umbler Talk · 24 September 2026
- Umbler Política de Privacidade (last updated 07/12/2022) · 24 September 2026
- Help — Como acessar o suporte? · 24 September 2026
- Help — Como gerar nota fiscal · 24 September 2026
- Help — Como realizar um pagamento no Account · 24 September 2026
- Help — Como funciona os Agentes de IA · 24 September 2026
- Help — Agente de IA no Talk: boas práticas (Integrações de Produtividade) · 24 September 2026
- Umbler Talk — Agente IA para WhatsApp · 24 September 2026
- Help — Como criar um chatbot com fluxograma | Blocos do chatbot · 24 September 2026
- Help — Blocos do chatbot: Iniciar por um canal ou manualmente? · 24 September 2026
- Help — Como construir chatbots no Talk · 24 September 2026
- Help — Como criar e configurar uma conta no Talk · 24 September 2026
- Help — Como importar e exportar contatos · 24 September 2026
- Help — Como integrar com o n8n · 24 September 2026
- Help — Recomendações para envio em massa (Meta tiers) · 24 September 2026
- Help — Possíveis causas do erro 1026 (and article on error 131049) · 24 September 2026
- Umbler Talk — CRM para WhatsApp · 24 September 2026
- Help — Como convidar e configurar atendentes no Talk · 24 September 2026
- Help — Como configurar a reatribuição automática no Talk · 24 September 2026
- Umbler Blog — Seleção de Provedor WhatsApp Business API (20 Mar 2026; BSP claim) · 24 September 2026
- Umbler Blog — Implementar API Oficial do WhatsApp (16 Feb 2026; 'parceira e homologada pela Meta' claim) · 24 September 2026
- Meta partner directory (EXTRACTION_FAILED — login wall) · 24 September 2026
- Make — Umbler Talk app documentation · 24 September 2026
- Help — Envios em massa (filter by tags) · 24 September 2026
- Help — Como alterar o plano no Talk (upgrade only) · 24 September 2026
- Help — Como preservar suas conversas antes de migrar para o canal WhatsApp Business API · 24 September 2026
- Help — Templates de Marketing e Utilidade: qual a diferença? · 24 September 2026
- GitHub org umbler-team (no SDK or MCP repositories) · 24 September 2026