WATI
WATI is a WhatsApp Business API platform with a shared team inbox, no-code chatbots, campaigns and Astra AI agents, sold in Brazil on Growth, Pro and Business plans priced in BRL.
Presence in Brazil not verified
Scored plan: Growth · Checked 24 September 2026
Rated
40.8 of 100
- Upper bound
- 88.3
Strengths · Weaknesses · Not a fit if…
Strengths
Weaknesses
- No Brazilian phone or local contact channel on public pages[18][56]
- Subscription cannot be paid by Pix or boleto[1][9]
- No Brazilian nota fiscal mentioned on public pages[63][64]
- No LGPD documentation (privacy policy or DPA) found on public pages[19][21][22]
- Monthly cost cannot be worked out from public prices (Meta fees, per-message prices)[1][2][3]
- Trustpilot 3.1 of 5 (273 reviews)[Trustpilot]
Listed by fixed rules from the data on this page: confirmed facts, prices, the monthly cost and review snapshots. Numbers in brackets point to the sources below.
Score by criterion
- Pricing & Free Trial6.7 / 20
- Brazilian Localization9.5 / 16
- WhatsApp API & Automation8.0 / 15
- Market Reputation2.7 / 12
- AI Chatbots & Agents5.0 / 12
- Pix & Local Payments0.5 / 10
- Developer API & MCP7.1 / 10
- CRM & Sales1.3 / 5
Plans and prices
| Plan | Price | Operators included | Meta fees | Per-message markup | AI | Setup fee |
|---|---|---|---|---|---|---|
| Growthscored | R$369.00 / month | 3 | Not published | Not published | Included | No setup fee |
| Pro | R$749.00 / month | 5 | Not published | Not published | Included | No setup fee |
| Business | R$1,849.00 / month | 10 | Not published | Not published | Included | No setup fee |
Monthly cost, small-business scenario
2 operators, 1 number, 1,000 service replies and 1,000 utility templates a month. Rates in force on 24 September 2026; foreign prices converted at the Central Bank PTAX rate.
| Plan | R$369.00 |
| Extra operators | Included |
| Meta fees | Not published |
| Provider's per-message prices | Not published |
| Core monthly cost | Quote needed |
|---|
Pricing terms
Brazilian localization
WhatsApp API and automation
AI chatbots and agents
Pix and payments
Developer API and MCP
CRM and sales
Reviews
Brazilian users
No review data captured yet.
Global
- g24.6 / 5 · 512 reviews24 September 2026
- trustpilot3.1 / 5 · 273 reviews23 September 2026 · company-wide listing
- capterra4.6 / 5 · 207 reviews23 September 2026
Sources
- Wati pricing page (PT-BR, Brazil MAC plans) · 24 September 2026
- Wati price feed rendered by the pricing page (countryCode=BR) · 24 September 2026
- Wati plan comparison table (PT-BR) · 24 September 2026
- Wati pricing page (global, English) · 24 September 2026
- Help center: connect via Embedded Signup (Cloud API) · 24 September 2026
- Help center: add Wati back under Partners in Meta Business Manager · 24 September 2026
- Help center: migrate a WABA from another BSP to Wati · 24 September 2026
- Help center: 7-day free trial · 24 September 2026
- Help center: accepted payment methods · 24 September 2026
- Help center: payment terms and refund policy · 24 September 2026
- Help center: cancelling a Wati subscription · 24 September 2026
- Help center: subscription and billing cycle · 24 September 2026
- Help center: additional operator seats · 24 September 2026
- Help center: Wati pricing structure · 24 September 2026
- Help center: message-based pricing · 24 September 2026
- Help center: change the interface language · 24 September 2026
- Wati help center in Brazilian Portuguese · 24 September 2026
- Help center: how to get help (support by plan, Wati Academy) · 24 September 2026
- Clare.ai Limited trust center (compliance, AI posture, subprocessors) · 24 September 2026
- Help center: security overview, backups and hosting · 24 September 2026
- Wati privacy policy (PT-BR) · 24 September 2026
- Wati Data Processing Agreement · 24 September 2026
- Wati terms and conditions (Clare.AI Limited, Hong Kong) · 24 September 2026
- WATI API reference: introduction and API versions · 24 September 2026
- WATI API reference: authentication · 24 September 2026
- WATI API reference: errors and rate limits · 24 September 2026
- WATI API reference: endpoint availability by plan · 24 September 2026
- WATI API reference: WATI MCP Server · 24 September 2026
- WATI API reference: Create a template · 24 September 2026
- WATI API reference: Template Status Update webhook · 24 September 2026
- WATI API reference: Get templates · 24 September 2026
- WATI API reference: webhooks introduction and retry policy · 24 September 2026
- WATI API reference: Template Message FAILED webhook · 24 September 2026
- WATI API reference index (llms.txt) · 24 September 2026
- Help center: set up and use webhooks · 24 September 2026
- Help center: Wati APIs and usage limits · 24 September 2026
- Help center: keyword actions · 24 September 2026
- Help center: getting started with chatbots (features by plan) · 24 September 2026
- Help center: Assign User and Assign Team chatbot nodes · 24 September 2026
- Help center: routing · 24 September 2026
- Help center: triggers in rules · 24 September 2026
- Help center (Astra): train your AI agent · 24 September 2026
- Help center (Astra): actions library · 24 September 2026
- Help center (Astra): assign a conversation to team/user/bot in Wati · 24 September 2026
- Help center (Astra): automated agent evaluation · 24 September 2026
- Help center (Astra): credit usage and billing · 24 September 2026
- Wati AI support agent page (PT-BR) · 24 September 2026
- Help center: contact owner and lead stage attributes · 24 September 2026
- Help center: platform overview · 24 September 2026
- Help center: order details template API (WhatsApp Pay) · 24 September 2026
- Help center: payment status webhook · 24 September 2026
- Help center: webhooks in the chatbot builder · 24 September 2026
- GitHub: wati-io/wati-mcp-server · 24 September 2026
- GitHub: ClareAI organisation · 24 September 2026
- Meta partner directory (messaging) — not readable, EXTRACTION_FAILED · 24 September 2026
- Wati contact page (PT-BR) · 24 September 2026
- Wati about page · 24 September 2026
- Help center: set up the Wati MCP server (plans) · 24 September 2026
- Help center (Astra): Astra plans and add-ons · 24 September 2026
- Wati AI page (Copilot, Astra agents, BYOA) · 24 September 2026
- Help center: connect an Astra AI agent to a chatbot flow · 24 September 2026
- WATI API reference: get message by phone number and localMessageId · 24 September 2026
- Help center: company billing information (tax IDs) · 24 September 2026
- Help center: billing details and invoices · 24 September 2026
- Help center: template update webhooks · 24 September 2026